Data Collection

Our DMP essentially collects all your data from any touch point you have with your customer.

Data include all the online and offline sources like:

Digital touch point

Digital touchpoints refer to engagements with your brand online, which include your website, ads, search engine results, social media, and more.

Web Data Analytics

Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

Mobile App

Mobile App Data track unique users to record their statistics real-time. This takes place when the app triggers data at the action of a user while visiting a web page. This data is then recorded in the mobile analytics platform which is then used to derive insights.

Marketing Campaigns

Data-driven marketing campaigns use customer data to optimize performance, by enabling more accurate predictions about customer behavior. By offering enhanced insights into your audience, we can use this data for more precise targeting, personalized customer experiences and improved return on investment (ROI)

Behavioral & Demographic data

Characteristics such as a customer’s age, gender, location, income, and occupation frequently correlate to behavioral data.

Demographic data refers to socioeconomic information expressed statistically including employment, education, income, marriage rates, birth and death rates, and more.

Social Media

Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide actionable insights concerning your social media strategy.

Store Information

Data storage refers to the use of recording media to retain data using computers or other devices. The most prevalent forms of data storage are file storage, block storage, and object storage, with each being ideal for different purposes.

Call Center Inquires

Call Center Data allows for an unparalleled opportunity to monitor and improve a variety of service metrics from call times, efficiency, employee performance and customer satisfaction.

DMP

At our organization DMP works by: